As a CEO, have you considered growing your business by developing a vertical market niche that complements your other business verticals?
Speak with your lawyers, public accountants, bankers and other trusted members of your business and social network and ask for their opinions of the new vertical. Although they may not understand the mechanics of the new vertical, more often than not they will contribute comments and opinions that you may not have considered.
Trust your instincts and those in your inner circle, more often than not you will be advised to go “outside” your company to find a team to develop and implement a new business vertical. Use your network to provide suggestions on organizations to provide those services.