Here are some tips that will help your site get better visibility:
• Use approximately 500 words per page. Search engines like a lot of content. However, you don’t have to burden the reader with a lot of content. You can create sidebars for some of the text and also bullet some of the text. A blog can also add to content.
• Use words on the home page content that people will use to search for your products and services. This is known as keyword density which is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only once in a page of one thousand words, it has a lower keyword density than a keyword that occurs four times in a page of similar length. Try to create sentences that use those keywords.
• Create text links in the content that will drive traffic to another page.
• Create links to other web sites and have sites link back to you.
Posted by Angela Rutzick, Co-founder and Director of C-Level Clone