Monthly Archives: April 2011

How to Identify your Most Profitable Target Market

Many companies can sell their solutions to multiple buyers.  Nevertheless, those that are most successful narrowly define their target market by specifying the characteristics that separate their most promising prospects from anyone else. The most promising prospects may be those … Continue reading

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Marketing and QR Codes

The QR (quick response) bar code was originally created by the Japanese company  Denso-Wave to keep track of inventory in the manufacturing of Toyotas. However, because QR codes allow for more data than the standard 10-digit bar code, and because … Continue reading

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