Author Archives: C-Level Clone

Banks and Social Media

Banks and Social Media Banks that are using social media to brand themselves or to market a specific product or service have found success by integrating social tools into their existing campaigns or creating new ones that capitalize on the … Continue reading

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How to Identify your Most Profitable Target Market

Many companies can sell their solutions to multiple buyers.  Nevertheless, those that are most successful narrowly define their target market by specifying the characteristics that separate their most promising prospects from anyone else. The most promising prospects may be those … Continue reading

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Marketing and QR Codes

The QR (quick response) bar code was originally created by the Japanese company  Denso-Wave to keep track of inventory in the manufacturing of Toyotas. However, because QR codes allow for more data than the standard 10-digit bar code, and because … Continue reading

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Don’t get Lost. Get Found on the Internet.

Here are some tips that will help your site get better visibility: • Use approximately 500 words per page. Search engines like a lot of content. However, you don’t have to burden the reader with a lot of content. You … Continue reading

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Outliers — The Story of Success by Malcolm Gladwell

Out-li-er something that is situated away from or classed differently from a main or related body. A statistical observation that markedly differs in value from the others of the sample. “The lives of outliers-those people whose achievements fall outside normal … Continue reading

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Private Capital Funding

On occasion, privately owned companies of all ages, start-ups to established, need to raise capital.  Normally in such situations the company will prepare a PPM (Private Placement Memorandum). A private placement, also known as an initial private offering is the … Continue reading

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Introduction of a new revenue stream from a complementary business model

As a CEO, have you considered growing your business by developing a vertical market niche that complements your other business verticals? Speak with your lawyers, public accountants, bankers and other trusted members of your business and social network and ask … Continue reading

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Grow your Business via Acquisition or Merger

Senior executives are constantly reviewing ways to grow the revenue line.  An often overlooked option is to acquire or merge with a company whose product or service complements your business and immediately provides a considerable bump to revenue. The prospecting … Continue reading

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Social Networking and Your Business

Today marketing is more about building a 2-way relationship with your clients or customers.  Its main thrust should be to get your customers involved in all aspects of marketing while listening to them and asking them to join the online … Continue reading

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Start Up Solutions

It’s all about execution C-Level Clone (CLC) is built around a new business concept bringing together a small group of experienced entrepreneurs, business professionals, technology gurus and financial experts that are prepared to build businesses through the expansion of knowledge … Continue reading

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