Category Archives: Marketing

Banks and Social Media

Banks and Social Media Banks that are using social media to brand themselves or to market a specific product or service have found success by integrating social tools into their existing campaigns or creating new ones that capitalize on the … Continue reading

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How to Identify your Most Profitable Target Market

Many companies can sell their solutions to multiple buyers.  Nevertheless, those that are most successful narrowly define their target market by specifying the characteristics that separate their most promising prospects from anyone else. The most promising prospects may be those … Continue reading

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Marketing and QR Codes

The QR (quick response) bar code was originally created by the Japanese company  Denso-Wave to keep track of inventory in the manufacturing of Toyotas. However, because QR codes allow for more data than the standard 10-digit bar code, and because … Continue reading

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Don’t get Lost. Get Found on the Internet.

Here are some tips that will help your site get better visibility: • Use approximately 500 words per page. Search engines like a lot of content. However, you don’t have to burden the reader with a lot of content. You … Continue reading

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